Our Vision
At Silver Summit, we help business owners protect the legacy they built while helping new entrepreneurs step into ownership with confidence. We believe every business deserves a next chapter — not a closed sign.
We know many business owners in Western Wisconsin have spent decades building something from the ground up. Behind every local business are long hours, early mornings, late nights, family sacrifices, and years of hard work. Selling that business is more than a transaction — it is personal.
That is why we take a thoughtful, hands-on approach to every transition. Whether you are preparing to sell, organizing your financials, planning for retirement, or looking for the right buyer to carry your business forward, we are here to guide you every step of the way.
As Hudson locals, we believe small businesses are the backbone of our communities. When good businesses stay open, jobs stay local, main streets stay active, and the next generation has the chance to build on what came before.
Our goal is simple: help good businesses stay open, help owners move forward with peace of mind, and help the next generation of entrepreneurs take the reins with confidence.
Team
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Devin Perry
Commercial Realtor + Small Business Specialist
Devin didn’t come to business advising from theory — she came from experience. After personally investing in real estate for 20+ years, becoming licensed in 2014, owning residential and commercial rentals, and building and selling businesses of her own, she has lived nearly every side of ownership. Her turning point came after pursuing seven separate business acquisitions that ultimately fell through, not because the opportunities weren’t viable, but because the people involved lacked the preparation and coaching needed to reach the finish line. That pattern revealed a gap in the market — and a calling to fill it. Today, through Silver Summit Business Advisors, she helps buyers and sellers navigate complex decisions with clarity, education, and steady support. She believes that while every business is unique, the path to a successful purchase or sale should never feel confusing or alone.
Shannon Feuerhelm, DBA, CPA
Accountant + Financial Wizard
Shannon brings a practical, disciplined, and relationship-first approach to business transactions. She has been in accounting for over 25 years and has been an adjunct professor at multiple universities over the past eight years.
Shannon was raised in an entrepreneurial household. Her father built and operated a multi-location accounting firm serving clients across two states. From an early age, Shannon saw firsthand how strong financial foundations support business growth.
At Silver Summit Business Advisors, Shannon helps business owners and buyers navigate the financial side of buying and selling companies with clarity and confidence.
Her focus is simple: remove friction, reduce risk, and protect the economics of the deal.
Shannon believes most transactions don’t fail because the business is weak — they fail because the numbers aren’t prepared for scrutiny. Her work ensures clients walk into negotiations and closing prepared, informed, and steady.